Hey, I’m Emily — the girl behind Throttle Chicks™.

I started Throttle Chicks back in 2021 with a pretty simple idea: create something for women who love motorsports and actually feel like they belong in that world.

I’ve always loved the grit behind it all — the dirt, the noise, the machines, the late nights, the people who would rather be in the garage than anywhere else.

Throttle Chicks became more than I ever expected it to, but in 2026 I almost walked away from it completely.

The brand was nearly sold, the accounts were deactivated, the website was shut down and I genuinely thought that chapter was over.

Then the deal fell through.

At first, I thought that was the end of the story.

Instead, I started looking at it differently.

Maybe I wasn’t supposed to let Throttle Chicks go.

Maybe I was supposed to rebuild it.

So that’s exactly what I’m doing.

THROTTLE CHICKS™ — REBUILT.

This version of Throttle Chicks feels more like me than it ever has.

Darker. Grittier. Simpler. A little rough around the edges.

It’s inspired by motorcycles, ATVs, dirt bikes, sleds, garages, vintage racing graphics and the women who actually live this lifestyle.

The women who ride.

The women who wrench.

The women who aren’t afraid to get dirty, break things, learn as they go and do it all over again.

I don’t want Throttle Chicks to feel like just another clothing company.

I want it to feel like something you’re part of.

A community for women who love motorsports, whether you’ve been riding your entire life, grew up around it, race every weekend or you’re just getting started.

A SMALL CANADIAN BRAND

Throttle Chicks™ is independently owned and operated by me here in Canada.

I’m the person behind the designs, the website, the social media, the launches, the emails and pretty much everything else that happens behind the scenes.

A lot of our pieces are made to order, which means I don’t have thousands of items sitting on shelves waiting to sell.

Instead, we make things in smaller quantities and produce many pieces when you order them.

It takes a little longer, but it lets me keep creating new things without producing a bunch of unnecessary inventory.

And as a small business, every order genuinely matters.

Every share matters.

Every comment matters.

Every time I see someone wearing Throttle Chicks gear out riding, at the track, in the garage or just living their everyday life, it still feels pretty damn cool.

THIS IS CHAPTER TWO.

Throttle Chicks almost ended in 2026.

Instead, it got rebuilt.

And this time, I’m building it exactly how I always wanted it to feel.

For the women with dirt under their nails, grease on their clothes and gasoline running through their veins.

Thanks for being here.

Seriously.

Whether you’ve been following Throttle Chicks since 2021 or you just found us today, I’m glad you’re part of what comes next.

— Emily

THROTTLE CHICKS™

No frills. Just throttle.